Star Wars is an American epic space opera franchise, created by George Lucas and centered around a film series that began with the eponymous 1977 movie. The saga quickly became a worldwide pop culture phenomenon.
The film series has spawned into other media, including books, television shows, computer and video games, theme park attractions and lands, and comic books, resulting in significant development of the series’ fictional universe. Star Wars holds a Guinness World Records title for the “Most successful film merchandising franchise”. In 2018, the total value of the Star Wars franchise was estimated at US$65 billion, and it is currently the fifth-highest-grossing media franchise of all time.